Gary Kreissman is on SAM’s advisory board and is a customer acquisition entrepreneur and marketing strategist. Gary has a substantial track record of rapid revenue generation for clients in financial services, premium products and digital media.
He co-founded, managed and sold Precision Prospects Inc., a multi-million online lead generation business and the leading source for highly qualified investor leads. Gary is currently Managing Partner of S2L, which converts social media passion to high ROI acquisition email and Group PRM, which develops and markets innovative, proprietary lead generation and conversion programs.
Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he managed the New York office, created a profitable online data feed business and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather. Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker, focused on performance marketing and customer acquisition. In addition to SAM, he also serves on the advisory boards of Pink Honey, Tempesta Media and The Lower East Side Tenement Museum. Gary has an MBA from Harvard Business School and a BA from the University of Michigan.