Organizations that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead. (Source: Forrester Research) Effectively managing lead data is key to successful lead conversion; however, it’s all too easy for your sales team to get swamped under a mountain of data and miss out on key relationship building.
A lack of lead nurturing is the most common cause for poor sales performance:
- 79% of marketing leads never convert into sales. (Source: Marketing Sherpa)
- Only 27% of B2B leads are sales-ready when first generated. (Source: Gleanster Research)
- 80% of the average salesperson’s day is spent on non-revenue generating activities, such as data management. (Source: TeleSmart.com)
It’s a sales catch-22: your sales team can’t nurture their leads if they’re spending too much time on data management. But without an efficient data tracking and lead visualization system in place, leads fall through the cracks and your team fails to capitalize on key opportunities. This leaves your sales team flying blind. SAM solves this problem.
The SAM's Sales Engine Engine generates demand based leads while our Marketing Platform nurtures these leads and reduces data entry. Your sales team can focus on cultivating and converting leads, rather than crunching numbers.
- Expert Lead Engineers deliver demand-based leads exclusively for your business.
- Marketing Platform reduces data entry through lead automation.
- SAM empowers consultative selling with social lead intelligence via Facebook, Twitter and LinkedIn integration.
- SAM provides robust data visualization to identify new sales opportunities.