Digital Sales Are Now 2x More Important
This graphic shows the changes in attitude over time toward digitally-enabled vs. traditional sales interactions.
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Both long standing research and a recent survey conducted by McKinsey & Company, support this idea: Warm introductions are significantly more valuable than cold contacts. As well, digital sales are now considered significantly more important than traditional sales methods.
The Value of Warm Introductions Vs. Cold Contacts
Based on research jointly conducted by the University of Chicago and the University of North Carolina
Companies Report They Will Maintain or Increase Spending
Summary
There is still money to be made. Sales will be conducted in the digital realm. Warm introductions still matter. SAM.ai can help you navigate today's conditions to drive sales and grow your company.
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