The official Sam.ai AI sales agent
gentic AI that knows your industry.
Not a one-size-fits-all agent. Sam has deep intelligence on your industry: who decides, how they buy, and when the timing is real. Built since 2016.
Free for 14 days. No card required.
There is a lot of noise around AI agents.
“AI SDR” has come to mean software that sends more email, faster. Very few take the time to understand the nuances of business relationships, the context inside each industry, or the rhythm of a real sales cycle.
Content without context is a trap.
A message that could have been sent to anyone tells the reader it was. Buyers spot it in seconds, and your name goes with it.What most AI SDRs do
- Send more, to everyone who fits a filter
- Fill merge fields and call it personalization
- Follow a fixed cadence, whatever the buyer is doing
- Send on autopilot, without a person in the loop
- Treat every industry the same way
What an AI sales agent should do
- Reach out only when a company is in-market
- Write for one person, about their situation, in your voice
- Match the cadence and cycle of how your buyers decide
- Wait for your approval before anything goes out
- Understand the context of your industry
What it takes to build a real AI sales agent.
For an AI agent to be powerful, it needs all of these at once. Missing any one of them is how outreach turns robotic.
Human-like understanding
Language models that read and write the way people actually communicate, trained on real business conversations, not synthetic data.
The nuance of business relationships
Who knows whom, how well, and who can make the introduction, so the first touch comes through someone they trust.
Context inside each industry
What in-market means for a tenant rep is different from a benefits broker or an IT provider. Sam is tuned to yours.
Sales cadence and sales cycle
When to reach out, how often, and on which channel, matched to how long your buyers take to decide.
A myriad of data points
Read across many platforms and weighed together by algorithms tuned to your industry, so the timing is real, not a guess.
Years of training and fine-tuning
74,880+ hours of research, training, and testing before our first production release, and ten years of refinement since.
One agent. Trained for your industry.
A generic AI agent writes the same email to a tenant rep, a benefits broker, and an IT provider. Sam is trained differently for each industry it serves.
- The language your buyers useSo every message sounds like it came from someone in the business.
- Who decides, and who influencesThe people to reach at each company, and the people who can introduce you.
- How long they take to decideCadence matched to a real sales cycle, not a fixed sequence.
- What in-market looks like thereThe moments that matter in your industry, weighed together.
Subtle, detailed personalization. Never robotic.
The difference is easy to see. Sample drafts; names and details are illustrative.
Subject: Quick question, {FirstName}
Hi {FirstName},
I noticed {Company} is growing fast, congrats! We help companies like yours save time and grow revenue with our innovative solution.
Do you have 15 minutes this week for a quick call?
Subject: Jordan suggested I reach out
Hi Dana,
Jordan Lee mentioned you are planning the next stage of growth in Newark, and that space is part of the conversation.
I have helped two logistics companies in the Port Newark corridor through a similar move in the last year, including one that consolidated three sites into one. Happy to share what they learned about timing before you talk to landlords.
Would a short call next Tuesday or Wednesday work?
Best, Alex
How the Sam.ai AI sales agent works.
About 71% of prospecting, handled. You stay in control of every relationship.
- Finds who is in-marketThe few companies in your market where the timing to reach out is real.
- Finds the decision-makersPeople who fit your ideal client persona (ICP), from 377M+ verified B2B contacts, with a warm way in.
- Researches each oneWhat matters to them now, so every message has context.
- Drafts in your voiceWritten from your Playbook, for one person, about their situation.
- Waits for your approvalNothing reaches a prospect until you say so, one at a time or in batches.
- Follows up and hands you the callEmail and LinkedIn in one sequence, then a call-ready list of who is ready to talk.
Keep the rest warm: companies that are not ready yet go into awareness campaigns, so you are the one they know when they are.
Ten years of AI research behind every find and every send.
The work that finds your in-market decision-makers and runs your GTM/Sales Playbook started in 2016: proprietary NLP and NLU models, relationship intelligence, and agentic automation.
- 2016The beginning
Relationships are the real data problem
Most CRMs store contacts. None of them understand relationships. We set out to build AI that understands the depth, quality, and potential of a business relationship, not just the last touchpoint.
- 2017NLP / NLU R&D begins
Our first natural language models
We start training NLP and NLU models from the ground up, on proprietary data generated by our own business applications. Real conversations, real outcomes, from day one.
- 201974,880+ hours later
SAM HQ goes live
The industry’s first voice-activated conversational AI for sales and marketing ships, built for relationship-driven businesses. Not a demo. Production-ready, at scale.
- 2020Breakthrough concepts
Unified Holistic Data & Nuanced Intelligence
Two proprietary frameworks: one contextual view across every disconnected data source, and insights many levels deeper than sort, search, and filter.
- 2022Agentic AI at scale
The platform becomes autonomous
Sam evolves from an assistant into an agent that finds prospects, drafts outreach, handles replies, books meetings, and updates the CRM, years before “agentic AI” became a trend.
- 2023Platform foundation
Enterprise-grade infrastructure
Market signals, contact verification, and campaign management come together as one foundation, making autonomous prospecting possible at enterprise scale.
- 2024Multi-channel orchestration
Email, LinkedIn, and phone in one system
Coordinated sequences that adapt timing and messaging to engagement signals. Each channel reinforces the others instead of working in silos.
- 2025Relationship Intelligence
Warm paths, not cold outreach
Network mapping and affinity signals surface shared connections and contextual relevance, so Sam knows not just who to contact, but how to earn their attention.
- 2026Today
Sam.ai 360°
Ten years of compounding research in one platform: agentic AI, conversational intelligence, affinity personalization, relationship CRM, and multi-channel automation on one unified data model.
Not a me-too AI SDR.
We started this journey in 2016 to humanize the software experience. Today, Sam does it better, faster, and with more capabilities than ever. It was not built by wrapping a chatbot around a contact list. It was built one layer at a time, for relationship-driven selling.
Our own language models
We began building natural language models in 2017, trained on real conversations from our own business applications.
Relationship intelligence
Network mapping and warm paths, strengthened by our acquisition of IntroNet, so Sam knows not just who to contact, but who can introduce you.
In-market, tuned per industry
Built to read timing differently for commercial real estate, commercial insurance and benefits, staffing and recruiting, and other relationship-centric B2B companies.
Human approval by design
Sam was designed from the start to keep a person in the loop. It drafts, you decide.
A track record with the people who matter: our clients.
Brokers and teams at some of the most recognized names in their industries use Sam.
“You always feel like something’s working in the background.”
“I was able to book 2 additional appointments.”
“It helped us build targeted client lists, reach the right people, and create valuable content.”
Questions about AI sales agents.
- “What is an AI sales agent?”
- An AI sales agent is software that does the prospecting work a person would: finding the right companies and decision-makers, researching them, writing outreach, and following up. The Sam.ai AI sales agent does this for the companies that are in-market now, writes in your voice, and waits for your approval before anything is sent.
- “Is Sam a generic AI agent?”
- No. Sam is not one size fits all. It has deep intelligence on each industry it serves: what in-market looks like there, who makes the decision, how they buy, and how long they take. A tenant rep, a benefits broker, and an IT provider each get an agent that knows their world.
- “Is Sam an AI SDR?”
- Sam does the work of an AI SDR, but differently. Most AI SDRs send more. Sam sends less: only when a company is in-market, through a warm introduction where there is one, and only with your approval.
- “Will the outreach sound robotic?”
- No. Every message is written from your Playbook for one person, about their situation, in your voice. You review and approve it before it goes out, and you can edit anything.
- “Does the AI sales agent send messages on its own?”
- Never without you. Nothing reaches a prospect until you approve it, one at a time or in batches.
- “Which channels does it use?”
- Email and LinkedIn, coordinated in one sequence. Sam then hands you a call-ready list, and you take the calls with a one-click dialer.
- “How long has Sam been building AI for sales?”
- Since 2016. Our first production release, SAM HQ, went live in 2019 after 74,880+ hours of research, training, and testing. Sam became an autonomous agent in 2022.
- “Which industries is it built for?”
- Three industries first: commercial real estate, commercial insurance and benefits, and staffing and recruiting. It works the same way for any relationship-centric B2B company.
- “Is in-market the same as intent data?”
- No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.
- “What will I see when I give Sam a try?”
- How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are, the decision-makers to reach, and starts the outreach with your approval.
Give Sam a try.
Free for 14 days.
See how many companies are in-market for what you sell, right now. Then let the agent take it from there, with your approval.
No card required for the free trial.