Is in-market the same as intent data?

No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.

What will I see in the free trial?

How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are and the decision-makers to reach.

Can’t I already do this with the AI tools I have?

You can ask a chatbot about one company at a time. Finding who is in-market means watching your whole market around the clock, matching each change to the right decision-makers, and following up across channels. That is a full-time job. Sam does it for you, and you approve what goes out.

Pricing

In-Market Data

Custom per market

Who is in-market for what you offer, before anyone else calls. Every market is different. Some are already spoken for.

Scans millions of signals a month
Proprietary algorithm, tuned to your services
Ranks the companies most likely in-market
Decision-makers from 377M+ B2B contacts
A warm way in to each one
Built from exclusive data sets

Your market Your coverage

Check market & schedule discovery

Agent Sam

$195per month

Billed monthly, cancel anytime

Agent Sam is a business development agent trained on your GTM/Sales Playbook: who you serve, what you offer, and how you sound. It finds the right decision-makers in 377M+ verified B2B contacts, writes every message for your approval, runs the campaign on email and LinkedIn, and turns replies into booked meetings and a call-ready list. You stay in control of every send.

What it does

Learns your GTM/Sales PlaybookWho you serve, what you offer, and how you sound. About 30 minutes to set up, and it guides every message.
Finds your ideal client contactsSearches 377M+ verified B2B contacts for the decision-makers that fit your Playbook. You can search the database yourself any time.
Enriches every contactVerifies emails and fills in titles and company details before anything is sent.
Creates content for approvalWrites each email and LinkedIn message for the person it goes to. Nothing goes out until you approve it.
Runs multi-channel outreachEmail and LinkedIn sequences, timed and followed up, from a sending domain that is set up and warmed for the inbox.
Inbound appointments, replies, and callsInterested prospects reply, book time on your calendar, or call you back.
Hands you a call-ready listRanked by engagement, so you call the people most likely to talk first.

Make it yours

Your agent

Playbooks products or services Sam sells for you, 1 included, $50 each extra1

Leads unlocked each month new decision-makers from 377M+ contacts, 500 included500

Outreach messages sent each month email and LinkedIn, 2,000 included2,000

Your price: $195 per month

Billed monthly, cancel anytime

Start free trial

7 days free · No card required

See your ROI Compare plans

Sam OS

$495per month

Billed monthly, cancel anytime

Sam OS runs sales, marketing, and customer success in one place, with Agent Sam built in. Contacts, campaigns, calls, meetings, and clients live on one record, so nothing falls between tools and nothing is retyped. It replaces the separate CRM, dialer, email marketing, scheduling, and support tools most teams pay for, and it all works from day one.

What is included

Built in
377M+ contact databaseSearch 377M+ verified B2B contacts any time, by title, industry, company size, and location, and add them to a list or campaign in one click.
CRM and pipelineEvery contact, company, email, call, and meeting on one record, with deals moving through your own stages. Import from Salesforce, HubSpot, Pipedrive, Dynamics, or Zoho.
DialerCall from your browser. Every call is transcribed and summarized, and the notes land on the contact record, so nothing is typed twice.
Sales
Agent SamYour business development agent, included. Everything in the Agent Sam plan.
Data enrichmentFills in missing titles, emails, phone numbers, and company details on the contacts you already have, and keeps them current.
Intro generatorFinds a mutual connection or shared ground with a prospect and drafts the introduction request for you.
SchedulerYour booking link, synced to your calendar. Prospects pick a time and the meeting lands on the record.
Marketing
Email marketerNewsletters, announcements, and campaigns to your whole list, with templates, scheduling, and open and click tracking.
Event marketerWebinars, events, and thought leadership: invitations, registrations, reminders, and follow-up with everyone who signed up or attended.
Site AgentPuts your website to work: request forms and pages that capture each visitor and send every inquiry straight into your CRM.
AutomationRules that run the routine work: assign new leads, create follow-up tasks, move deals, and trigger emails when something changes.
Success
Support agentAnswers client questions by email and chat from your own knowledge base, day or night, and hands off to your team when a person should step in.
Case managementEvery client request becomes a case with an owner, a status, and a full history, so nothing is dropped or forgotten.
Project managementTurn a signed deal into a project with tasks, owners, and due dates, tracked right next to the client record.
DashboardOne screen for today: pipeline, meetings booked, replies, calls, and tasks due, for you and for your team.
ReportingActivity, pipeline, and campaign results by person, team, and period. Filter, export, or have reports sent on a schedule.

Make it yours

Your team

Users 2 included, $50 per extra user2

Agent Sam, built in

Playbooks products or services Sam sells for you, 3 included, $50 each extra3

Leads unlocked each month new decision-makers from 377M+ contacts, 1,000 included1,000

Messages sent each month up to 10,000 included: outreach, email marketing, and event invites10,000

Platform

CRM records import your existing contacts and companies, 10,000 included, $25 per extra 5,00010,000

Dialer minutes each month 250 included250

Your price: $495 per month

Billed monthly, cancel anytime

Start free trial

7 days free · No card required

See your ROI Compare plans

Prices in USD. Agent Sam and Sam OS: monthly plans cancel anytime; annual plans are billed once for 12 months and do not renew unless you choose. In-Market Data: priced per market.

ROI calculator

What Sam replaces, and the time it gives back. Based on the plan you picked above.

Your team people who prospect

Hours a week on prospecting and admin per person: list building, research, data entry, follow-up, switching between tools

Software you would otherwise buy

	Contact data and email sequencesApollo Professional	$per user / month
	LinkedIn prospectingLinkedIn Sales Navigator Core	$per user / month
	CRM and pipelineHubSpot Sales Hub Professional	$per user / month
	DialerAircall Essentials	$per user / month
	SchedulerCalendly Standard	$per user / month
	Email marketingConstant Contact Standard, 10,000 contacts	$per month
	Support deskZendesk Suite Team	$per user / month
	Project managementAsana Starter	$per user / month
	Someone to write and send outreacha freelancer, assistant, or SDR, if you pay one today	$per month

Software prices are public list prices, billed annually, as of 2026. Untick what you would not buy, or change any number to what you pay.

Agent Sam

Software Sam replaces: $0
Your Sam plan: $0

You save a month$0

$0 a year

0hours saved each month

Sam is 4x faster than working across separate tools, and the data entry happens on its own.

Consolidation pays off: B2B teams with aligned sales and marketing grow revenue up to 19% faster and are 15% more profitable, according to SiriusDecisions research across 400 B2B organizations.

Start free trial

Savings use the prices in the table. Hours saved assume Sam does the same work 4x faster.

Compare Agent Sam and Sam OS

	Agent Sam	Sam OS
Plan
Price	$195 / month	$495 / month
Annual priceBilled once for 12 months	$1,944 / year $162 / month, billed annually	$4,932 / year $411 / month, billed annually
Priced byWhat changes your price	Playbooks and monthly volume	Users, plus playbooks and volume
UsersPeople who log in	Not priced by user	2 included $50 / month each extra
PlaybooksProducts or services Sam sells for you	1 included $50 / month each extra	3 included $50 / month each extra
Leads unlocked each monthNew decision-makers from 377M+ contacts	500 add more	1,000 add more
Messages sent each monthAgent Sam: email and LinkedIn outreach. Sam OS: also email marketing and event invitations	2,000 outreach, add more	Up to 10,000 shared, add more
Free trial	7 days, no card required	7 days, no card required
Agent Sam
Learns your GTM/Sales PlaybookWho you serve, what you offer, how you sound	✓	✓
Searches 377M+ contactsFinds the decision-makers that fit, or search yourself	✓	✓
Enriches every contactVerified emails, titles, and company details	✓	✓
Creates content for approvalNothing goes out until you approve it	✓	✓
Multi-channel outreachEmail and LinkedIn sequences, warmed sending domain	✓	✓
Inbound appointments, replies, and callsProspects book, reply, or call you back	✓	✓
Call-ready listRanked by engagement	✓	✓
Built in
CRM and pipelineOne record for every contact, deal, email, and call	·	✓
DialerBrowser calling, transcribed and summarized	·	✓
CRM recordsImport your existing contacts and companies	·	10,000 included $25 / month per extra 5,000
Dialer minutes each monthBrowser calling	·	250 add more
Sales
Data enrichmentOn the contacts you already have	·	✓
Intro generatorDrafts warm introduction requests	·	✓
SchedulerBooking link synced to your calendar	·	✓
Marketing
Email marketerNewsletters and campaigns to your whole list	·	✓
Event marketerWebinars, events, registrations, follow-up	·	✓
Site AgentWebsite inquiries straight into your CRM	·	✓
AutomationRules for leads, tasks, deals, and emails	·	✓
Success
Support agentAnswers client questions from your knowledge base	·	✓
Case managementEvery client request tracked to done	·	✓
Project managementTasks, owners, and due dates per client	·	✓
DashboardPipeline, meetings, and tasks at a glance	·	✓
ReportingBy person, team, and period; scheduled reports	·	✓
Support
Guided onboardingPlaybook setup, email and LinkedIn connection, contact import	✓	✓
Chat and email supportFrom our team, on every plan	✓	✓
Deliverability setupSending domain setup, warm-up, and monitoring	✓	✓
CRM migration helpMove your data from your current CRM	·	✓
Product updatesNew features at no extra cost	✓	✓
	Start free trial Sign up today	Start free trial Sign up today

What support covers

Included with Agent Sam and Sam OS. No setup fee.

Guided onboarding

We set up your GTM/Sales Playbook with you, connect your email and LinkedIn, and import your contacts, so you start with a working campaign.

Help from our team

Chat and email support from people who know your industry, on every plan.

Deliverability

Sending domain setup, warm-up, and monitoring, so your emails reach the inbox and your domain stays healthy.

Your data

Import from Salesforce, HubSpot, Pipedrive, Dynamics, or Zoho. Export your contacts and history any time, including when you leave.

Product updates

New features and improvements are included. No upgrade fees, no new contract.

Sam OS setup

On Sam OS, we also help you move your CRM data over and set up your pipeline stages, email templates, and automations.

Questions we hear

Why is there no price for In-Market Data?

Because it is data, not software, and every market is different. A market is one service in one area, from a single metro to a whole country, with a limited number of seats. Some markets are open, some are nearly full, and a few are spoken for. The price depends on the market, the coverage, and whether it is reserved to you. A short discovery call settles it, and you see your market before you decide.

Can I buy In-Market Data without Agent Sam or Sam OS?

Yes. Many teams run it into their own CRM or dialer. It also works alongside Agent Sam or Sam OS, where Sam runs the outreach on the companies it finds.

What does "spoken for" mean?

Each market has a limited number of seats. When they are taken, the market is spoken for, and new requests go on a waitlist.

Can I move from monthly to annual?

Yes, on Agent Sam and Sam OS, any time. Annual saves 17% and is billed once for 12 months.

What counts as a message sent?

Every email or LinkedIn message that goes to one person, including follow-ups. Replies you receive do not count. On Agent Sam, that is outreach. On Sam OS, one monthly allowance covers Agent Sam outreach, email marketing, and event invitations such as roundtables, so you decide how to split it. Need more? Add volume on either plan, and the price updates before you confirm.

Can I keep my current CRM?

Yes. Agent Sam works alongside Salesforce, HubSpot, Pipedrive, Dynamics, or Zoho. On Sam OS, you can import your existing contacts, companies, and history from those CRMs or a spreadsheet, and we help with the move. 10,000 records are included, then $25 a month for each extra 5,000.

Why is Agent Sam not priced per user?

Because it is an agent, not a seat. You pay for what it does: how many products or services it sells for you, how many leads it unlocks each month, and how many messages it sends each month. Sam OS is priced per user because your team works in it every day.

Can I change my volume or plan later?

Yes, any time from your account. Add playbooks or volume on Agent Sam, or users and volume on Sam OS. Moving from Agent Sam to Sam OS keeps your playbooks, contacts, and campaigns.

Does anything go out without my approval?

No. Agent Sam drafts every message and waits for you. Approve one at a time or in batches.

What happens after the 7-day trial?

Pick Agent Sam or Sam OS, or walk away. No card is taken for the trial, so nothing is charged unless you choose a plan.