The category is being defined right now. Define it with us.
Two ways to partner with Sam.ai: introduce us to the clients where we fit and earn on every referral, or run Sam.ai for your clients as a reseller or agency. Either way, you get the platform, the research, and a person who knows your business.
Buying is being rewired from the inside out.
Gartner’s 2026 strategic predictions put agents, not people, at the center of B2B purchasing within three years. Every company that sells to another business has to rebuild how it gets discovered, evaluated, and chosen. Companies don’t need another tool. They need someone who knows how to make one work.
Sources: Gartner, “Top Strategic Predictions for 2026 and Beyond,” Oct 2025; Gartner press release, Nov 2025; MIT NANDA Initiative, “The GenAI Divide: State of AI in Business 2025.”
An invitation, not an application.
We’re deliberately selective about who we open this to. The Ambassador Program goes out to a small group of consultants, agencies, and technology partners who already lead in their fields. Limited to a select group of partners at any one time, and reserved for partners whose existing work genuinely strengthens what Sam.ai does for a client.
Consultants
Advising clients across relationship-driven industries, where the quality of the recommendation is the product.
Agencies
Delivering sales, marketing, or growth services, and looking for an edge that compounds across the whole client roster.
Technology partners
Complementing Sam.ai inside a broader ecosystem or stack, where the whole is worth more than the parts.
How it works. Four moving parts, that’s the whole mechanism.
Your partner code
You receive a unique code that tracks every referral and unlocks the client offer.
You introduce
You recommend Sam.ai to the clients and contacts where it genuinely fits.
We track it transparently
Attribution runs through your code or a direct email introduction. Nothing else.
You’re supported
A dedicated contact handles enablement, positioning, and introductions with clients.
No forms, no portal to learn, no minimum volume. If a code isn’t convenient, a direct email introduction works just as well.
Recognized for the value you create
Every qualified referral earns a recurring reward on the business you bring to Sam.ai, not a flat finder’s fee, and not just for the first client. Terms are shared on the partner call and in the partner agreement.
You decide where the value goes
Every referral carries both a fee for you and a discount for your client. Pass the full discount to the client, or divide the two however the relationship calls for, referral by referral.
Referral rewards apply to qualified referrals. Full terms accompany the partner agreement.
What you get that isn’t money
Full platform access
The full platform at no cost while you’re an active partner, so you can use what you recommend.
Exclusive market insight
Our detailed research on market trends and how AI is reshaping sales and marketing, as it becomes available.
Sales and marketing mastery
Best practices and tactics built specifically for relationship-driven companies, so you stay a step ahead.
Early access
New features and product releases reach partners before they reach the market.
Co-marketing
Shared visibility across the Sam.ai ecosystem and joint opportunities to reach new audiences.
A dedicated contact
One person who knows your business, handles enablement, and makes introductions on your behalf.
Our clients need people like you. We’re the introduction.
Sam.ai is building a growing base of clients who rely on the right consultants, strategists, coaches, and agencies to realize the platform’s full potential. Introducing Sam.ai places you at the forefront of your field, and clients inside our ecosystem become live openings for coaching, consulting, and agency-level engagements. Your practice extends alongside our platform, not underneath it.
What we ask in return
- Visibility. Reference Sam.ai across your social platforms, share relevant updates, and link to Sam.ai from your website.
- Referrals. Use your partner code, extend the client discount, and make deliberate introductions where the fit is strong.
- Good standing. Represent Sam.ai accurately and professionally, and join a quarterly review call for strategy and feedback.
Next steps
A short call
Thirty minutes to walk through fit, positioning, and the clients you have in mind.
Your partner code
Issued the same week, along with platform access and your enablement contact.
Your first introduction
We handle the rest from there.
Request an invitation
Tell us a little about you and the clients you work with. We review every request personally and reply within a few business days.
Run Sam.ai for your clients.
For agencies and resellers who want to deliver agentic prospecting as a service. You own the client relationship and the strategy. Sam.ai is the engine underneath: contacts, research, outreach, follow-up, dialer, and CRM, on one login per client.
Multiple clients, one place
Set a Playbook per client and run each account from its own workspace, with your team’s access across all of them.
Partner pricing
Volume-based terms for agencies managing several accounts, with the client discount and referral rewards of the Ambassador Program available where it fits.
Onboarding with our team
Your first client accounts are set up with a Sam.ai specialist who knows your vertical, so you’re delivering results in the first week.
Approval stays with you
Nothing sends without a human approving it. Your team reviews every message before it goes to a client’s prospect.
Reporting per client
Engagement, replies, meetings booked, and pipeline movement, per account, ready to share with the client.
Co-marketing
Joint webinars, case studies, and listings across the Sam.ai ecosystem to bring you new client opportunities.
Partner FAQ.
Is the Ambassador Program open to anyone?
No. It is invitation only and limited to a select group of partners at any one time. If you think you’re a fit, request an invitation and we’ll set up a short call.
How are referral rewards structured?
Partners earn a recurring reward on the business they bring, for every qualified referral, alongside a discount for the client that you can pass on or split. The specifics are shared on the partner call and set out in the partner agreement.
Do I have to use a code or a portal?
No forms, no portal, no minimum volume. Your partner code tracks referrals and unlocks the client discount, and a direct email introduction works just as well.
What’s the difference between an Ambassador and a reseller?
Ambassadors introduce Sam.ai and earn on the referral; the client runs the platform. Resellers and agencies run Sam.ai on their clients’ behalf, managing multiple accounts from one place on partner terms.
What do partners get access to?
The full platform at no cost while active, market research and product releases before the market, co-marketing, and a dedicated enablement contact.
A small number of partners will help define this category. We’d like you to be one of them.
Thirty minutes to walk through fit, positioning, and the clients you have in mind.